Solutions · Education
DMAI Pro for Online course creator (info-products, webinars, cohorts)
Educators and edu-influencers selling recorded courses, webinars, live workshops, cohorts, coaching and digital downloads (e-books, templates) — from Instagram marketing and trading to cooking, design and coding. Their funnel lives on Instagram: reel → keyword comment → free gift (lead magnet) by DM → free webinar sign-up → limited-seat/time-limited offer. Message volume spikes on launch days, and instant replies directly drive sales.
What this trade does most with DMAI Pro: Booking
What one click installs
This trade's ready pack; you preview it before installing and can change anything later.
- 6
- conversation flows
- 20
- common questions with draft answers
- 7
- automatic follow-ups
- 12
- intake form questions
- 13
- customer profile fields
- 8
- sales stages
- 10
- menu and conversation-starter buttons
- 19
- reply safety rules
- 19
- ready messages
- 7
- sample products or services
- Specialised modules switched on: Wholesale and business accounts، Shop and catalogue، Courses and classes، Advanced payments، Appointments، Sensitive and emergency triage
- Country-specific notes for: the UAE, EU, Iraq, Iran, Saudi Arabia, Türkiye
- Sensitive or emergency messages stop the bot: the customer gets a fixed safe reply, with no AI, and the chat goes to a colleague with priority.
8 jobs this pack covers
Esports academy & coachingOnline coursesWorkshops & webinarsDigital & Instagram marketing academyEtiquette, protocol & finishing coursesFinancial markets education (education only)Literature, poetry & creative-writing classesPerfume-making courses
Questions your customers ask
Each comes with a draft answer; once you write your real answer and switch it on, the bot uses it.
How much is the course?
Can I pay in instalments?
How long do I have access?
I'm a total beginner, is it for me?
Can I get a refund if I'm not happy?
Is the webinar recorded?
6 ready flows
Comment to DM (free gift)Turn a comment into a lead by sending the gift and capturing a number
Webinar registrationOne-tap webinar sign-up and a higher show-up rate
Course sales & paymentAnswer pre-purchase questions, handle objections and send the payment link
Cohort / mentoring applicationScreen applicants for the premium programme and book a consultation call
Student supportResolve access, login and content questions
Corporate training inquiryCapture company needs and book a call to prepare a quote
Sales stages
- Comment / first message
- Lead (got the gift)
- Webinar registered
- Attended webinar
- Saw the offer
- Awaiting payment
- Student
- Second purchase (upsell)
Numbers worth watching in this trade (not measured by the app)
- Comments converted to leads
- Webinar registration rate
- Webinar show-up rate
- Webinar-to-purchase conversion rate
- Revenue per lead
- Refund rate
- Support tickets per sale
- Course completion rate
Instagram ideas for this trade
- Educational reel with the CTA 'Comment X and I'll send you the file' (proven ManyChat pattern)
- Launch story with a link sticker + 'reply: webinar'
- Instagram Live → keyword in live comments to get the discount link
- Ice breakers: 'Where do I start?' / 'Course price' / 'When's the free webinar?' / 'I have an access problem'
- Student testimonial story with 'I want this too' reply → sales flow
- '5 common mistakes' carousel with a keyword comment to get the full guide
